Paolo Pedercini is part of the collective called Molleindustria, which is based in Milan. Their aim is to start a serious discussion about the political implications of videogames and also to produce various, very quick simple games – experimental games - to spread a political message and to criticize the mainstream videogames as a cultural form. 

Paolo's work has been covered by the most of the Italian major newspapers and magazines and on several international media as The Guardian, El Pais, BBC, Liberation, Der Standard, New York Times, Washington Post, Business Week, Playboy Brazil, CNET among the others.

Molleindustria's projects are extensively featured in the books Persuasive Games: The Expressive Power of Video Games by Ian Bogost (MIT press 2007), Networking: la rete come arte by Tatiana Bazzichelli (Costa & Nolan 2006), The Players’ Realm: Studies on the Culture of Video Games and Gaming edited by J. Patrick Williams and Jonas Heide Smith (McFarland 2007). Paolo Pedercini appears in the documentaries Playing Columbine and Culture Jamming: Media Actionism in the 21th Century.

      
http://www.mcvideogame.com/index-eng.html

http://www.molleindustria.org/paolo/paolo_pedercini.html
http://www.molleindustria.org/en/home
http://www.culture-jamming.de/interviewVIIe.html
http://www.vimeo.com/3055090